Our competence is grounded in our roots.
We are an assortment of business-focused creatives spanning Nigeria all the way to South Africa and places in between. Our talent pool largely consists of pan-African locals who live and breathe the culture of the regions where our offices are situated; Nigeria, Zambia, South Africa, Kenya, Congo Brazzaville and recently, Dubai.
We believe it's easiest to shape a culture you're already part of.
It's not math, it’s about creating the ideal, mutually beneficial chemistry between brands and the end consumer.
Finding X is our proprietary tool for developing solutions that not only solve problems but go on to make a dent in culture as well.
It primarily consists of 3 elements working; White Spaces, Insight and Brand Constant. We use these to take brands on a journey to places less traveled, but more fulfilling.