A PEOPLE WHO DOUBLE DOWN ON THEIR ROOTS

A PEOPLE WHO DOUBLE DOWN ON THEIR ROOTS

Our competence is grounded in our roots.

We are an assortment of business-focused creatives spanning Nigeria all the way to South Africa and places in between. Our talent pool largely consists of pan-African locals who live and breathe the culture of the regions where our offices are situated; Nigeria, Zambia, South Africa, Kenya, Congo Brazzaville and recently, Dubai.

We believe it's easiest to shape a culture you're already part of.

Finding

It's not math, it’s about creating the ideal, mutually beneficial chemistry between brands and the end consumer.

Finding X is our proprietary tool for developing solutions that not only solve problems but go on to make a dent in culture as well.

It primarily consists of 3 elements working; White Spaces, Insight and Brand Constant. We use these to take brands on a journey to places less traveled, but more fulfilling.

Our Work

Naija no dey carry last

DSTV- 360 campaign

Better together

Jameson - 360 campaign

LaCasera Heroes

LaCasera - 360 campaign

One Language

Glo- TVC